vivenu is the new exclusive ticketing partner of the Hockenheimring

Jun 22, 2023

Düsseldorf, June 22, 2023 – vivenu, a leading provider of ticketing and event management solutions, becomes the exclusive ticketing partner of the Hockenheimring.

The Hockenheimring Baden-Württemberg is not only a legendary racetrack but also one of the largest event venues in Germany, hosting events of all kinds with sometimes over 100,000 visitors per day.

To meet the constantly growing challenges associated with such major events and the increasingly high expectations of fans, a modern, flexible, scalable, and secure ticketing solution is required. The management of the Hockenheimring found this solution in vivenu.

As part of the partnership, the diverse offerings of the Hockenheimring, including events, tours, and driving experiences, will be further digitized, and the purchase of these tickets will be made significantly more efficient and consistent with the design of the racetrack.

Operationally, the Hockenheimring is also looking forward to a significantly easier handling of the ticketing system and the optimization of the most relevant processes to save valuable time on a daily basis.

To provide unique experiences to visitors, Hockenheim-Ring GmbH is always striving to use the best technology in all aspects (e.g., merchandise, marketing tools, etc.). With vivenu, the company relies on a future-proof and open solution that guarantees continuous improvement through in-house developments and integrations with leading partners.

"Our primary focus is to offer customers a comfortable, modern, and secure platform for ticket purchases that allows us to be flexible and responsive to changing market conditions and customer needs. The expertise and innovation power, but above all the motivation and enthusiasm of the vivenu team, have convinced us. With this partnership, we will achieve a new quality standard in our ticketing, which will bring not only higher customer satisfaction but also positive economic effects," said Jorn Teske, Managing Director of Hockenheim-Ring GmbH.

vivenu is also excited about the collaboration. "We are extremely excited about the partnership with the Hockenheimring and are thrilled to see how the Hockenheimring combines tradition and technological progress," said Simon Weber, Co-founder of vivenu. "Ticketing is one of the most important aspects and main sources of revenue for any event venue, and we are proud to contribute significantly to the economic success of the Hockenheimring with our technology."

The new ticket shop will go online at the beginning of next year.

About the Hockenheimring

The Hockenheimring Baden-Württemberg is one of the most famous and traditional racetracks in the world. Since its opening in 1932, numerous top-class motorsport events have taken place on the circuit in southwestern Germany. Motorsport highlights such as Formula 1 have established the international reputation of the Hockenheimring. Renowned events and championships such as DTM, FANATEC GT World Challenge, IDM, Drag Racing European Championship NitrOlympX, and Bosch Hockenheim Historic in the field of historic motorsports are held there annually. In addition to motorsport, the Hockenheimring is also known as a venue for large open-air concerts. As a multifunctional event location, the racetrack can be used for various occasions, such as industry and motorsport tests, driving training and experiences, workshops and conferences, product presentations, incentives, and congresses. The racetrack has 120,000 spectator seats and attracts approximately 700,000 visitors annually.

About vivenu

Renowned event organizers worldwide rely on vivenu to optimize their ticketing for themselves and their fans and have unrestricted control over it as one of the main sources of income for their company. vivenu's technologically leading and intuitive platform simplifies processes and allows organizations to customize their ticketing according to their needs and desires, with a wide range of customization options, flexible booking flows, and open interfaces. Internationally respected investors, including the owners of the San Francisco 49ers, support vivenu's mission with over $65 million. FC Schalke 04, the Special Olympics, the GRAMMYs, Stanford University, and many other institutions have also chosen vivenu to make their ticketing flexible and future-proof. With offices in Düsseldorf, Hamburg, and Darmstadt, as well as in the USA, vivenu is always close to its partners.