Name: DIY Audience Research & Strategy
Start: 2021-06-23T12:00:00.000Z
End: 2021-06-23T13:00:00.000Z
Location: Online

Most of us know how to put together a marketing plan, but without solid audience research, data collection, and strategy, you're just throwing money to the wind. 

The problem is that data and research can feel really overwhelming. 

- What kinds of audience research you need to be doing 

- Free or easily available data sets and open source information

- What sort of data you should be collecting on your audiences (and how)

- How to turn that research into actionable strategy

This class is suitable for producers and performers, marketers, individual freelancers, sole traders and registered companies. 

DIY Audience Research & Strategy

How to research your audiences for creatives, artists, and producers, finding audience data

Do It Yourself Audience Research and Strategy

Please briefly describe what you'd like us to help you with in your session.

1-to-1 Surgery Info

New field

Single Purchase

Class + 1-to-1 Surgery

These terms and conditions form the basis on which you can make purchases from us and use our website. Please read them carefully as they contain important information.

This site is owned and operated by SCL CVN LTD trading as SOCIAL CONVENTION of Century House, 15-19 Dyke Road, Brighton, England, BN1 3FE. If you have any queries about these terms and conditions or if you have any comments or complaints on or about our website, you can contact us at  hello@socialconvention.org.

We must receive payment of the whole of the price for the goods/services that you order before your order can be accepted. Payment of the price for the goods/services represents an offer on your part to purchase the goods/services, which will be accepted by us only when the goods/services are dispatched. Only at this point is a legally binding contract created between us.

To enable us to process your order, you will need to provide us with your e-mail address. We will notify you by e-mail as soon as possible to confirm receipt of your order and to confirm details. For the avoidance of doubt, this correspondence does not constitute a contract between us. 

All rights, including copyright, in this website are owned by or licensed to SCL CVN LTD. Any use  of this website or its contents, including copying or storing it or them in whole or part, other than for your own personal, non-commercial use, is prohibited without our permission. You may not modify, distribute or repost anything on this website for any purpose.

We have taken care in the preparation of the content of this website, in particular to ensure that prices quoted are correct at the time of publishing and that all goods/services have been described accurately. However, orders will only be processed if there are no material errors in the description of the goods/services or their prices as advertised on this website. Any weights, dimensions and capacities given about the goods are approximate only. 

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You are able to correct errors on your order up to the point on which you click on “submit” during the ordering process.

The prices payable for goods that you order are as set out on our website. All prices are inclusive of VAT at the current rates and are correct at the time of entering information. 

Where it is not possible to accept your order to buy goods/services of the specification and description at the price indicated, we will advise you by email, and offer to sell you the goods/services of the specification and description at the price stated in the email and will state in the email the period for which the offer or the price remains valid.

We will take payment upon receipt of your order from your credit or debit card. We accept no liability if a delivery/services is delayed because you did not give us the correct payment details. If it is not possible to obtain full payment for the goods/services from you, then we can refuse to process your order and/or suspend any further deliveries/services to you. This does not affect any other rights we may have.

Delivery charges vary according to the type of goods/services ordered.

11.1	Our delivery charges are set out on the event or product page in our website.

11.2	We will deliver the goods to the address you specify for delivery in your order. It is important that this address is accurate. Please be precise about where you would like the goods left if you are out when we deliver. We cannot accept any liability for any loss or damage to the goods once they have been delivered in accordance with your delivery instructions (unless this is caused by our negligence). We will aim to deliver the goods by the date quoted for delivery but delivery times are not guaranteed and therefore time is not of the essence. In any event, we will aim to deliver your goods within 30 days from the day after the day we received your order. If delivery is delayed beyond this time, we will contact you and either agree a mutually acceptable alternative date, or offer you a full refund.

11.3	You will become the owner of the physical goods you have ordered when they have been delivered to you. Once these goods have been delivered to you they will be held at your own risk and we will not be liable for their loss or destruction. 

12.1	We reserve the right not to process your order if:

12.1.1	We have insufficient stock to deliver the goods/services you have ordered;

12.1.2	We do not deliver to your area; or

12.1.3	One or more of the goods/services you ordered was listed at an incorrect price due to a typographical error or an error in the pricing information received by us from our suppliers.

12.2	If we do not process your order for the above reasons, we will notify you by e-mail and will re-credit to your account any sum deducted by us from your credit/debit card as soon as possible, but in any event within 14 days. 

13.1	If you have any questions or complaints about the goods/services please contact us.  You can do so at hello@socialconvention.org.

13.2	We are under a legal duty to supply goods/services that are in conformity with this contract and in accordance with the Consumer Rights Act 2015 (the Act).

13.3	If you wish to exercise your legal rights to reject goods which do not conform with the Act you must either return them in person to where you bought them, post them back to us, or (if they are not suitable for posting) or allow us to collect them from you. We will pay the cost of postage or collection.

14.1	Unless agreed otherwise, if you do not receive goods/services ordered by you within 30 days of the date on which you ordered them and decide to cancel the order rather than re-arrange delivery (in accordance with clause 11), we will provide you with a full refund. 

14.2	We are only responsible for losses that are a natural, foreseeable consequence of our breach of these terms and conditions. We do not accept liability if we are prevented or delayed from complying with our obligations set out in these terms and conditions by anything you (or anyone acting with your express or implied authority) does or fails to do, or is due to events which are beyond our reasonable control.

14.3	Furthermore, we do not accept liability for any losses related to any business of yours including but not limited to: lost data, lost profits, lost revenues or business interruption.

14.4	You must observe and comply with all applicable regulations and legislation, including obtaining all necessary customs, import or other permits to purchase goods/services from our site. The importation or exportation of certain of our goods/services to you may be prohibited by certain national laws. We make no representation and accept no liability in respect of the export or import of the goods you purchase.

14.5	Notwithstanding the foregoing, nothing in these terms and conditions is intended to limit any rights you might have as a consumer under applicable local law or other statutory rights that may not be excluded nor in any way to exclude or limit our liability to you for any death or personal injury resulting from our negligence. You have certain rights as a consumer including legal rights (e.g. under the Act) relating to faulty and/or misdescribed goods.

Unless otherwise expressly stated in these terms and conditions, all notices from you to us must be in writing and sent to our contact address (Century House, 15-19 Dyke Road, Brighton, England, BN1 3FE) and all notices from us to you will be displayed on our website from time to time.

We reserve the right to change these terms and conditions from time to time and you should look through them as often as possible.

This website, any content contained therein and any contract brought into being as a result of usage of this website are governed by and construed in accordance with English law. Parties to any such contract agree to submit to the exclusive jurisdiction of the courts of England and Wales. All contracts are concluded in English.

If any part of these terms and conditions is unenforceable (including any provision in which we exclude our liability to you) the enforceability of any other part of these conditions will not be affected.

Nothing in this Agreement is intended to, nor shall it confer any rights on a third party.

We are a space for the creative and the curious, the moment-makers and the party-starters. 

SOCIAL CONVENTION

Privacy notice - how and why we collect and process data.

We are committed to protecting your personal data, and being transparent about the information we hold.

Developing a better understanding of our audiences through information we collect about you allows us to plan more efficiently and ultimately develop better, more fun, exciting and engaging content, productions and events.

Transparency is at the core of what we do, because we want our audiences to be at the core of what we do.

This page should give you a clear explanation about how Social Convention collects and uses any personal information you provide to us or that we collect, whether online, via email, any other contact or from third parties.

We ensure that we use your information in accordance with all applicable laws concerning the protection of personal information.

We may update the terms of this policy at any time, so please do check it from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address you have provided to us or by placing a prominent notice on our website(s). By continuing to use our service(s) you will be deemed to have accepted such changes.

If you have any queries about this privacy and cookies policy please contact us.


We want to ensure you receive the level of information about Social Convention that is right for you. We carry out targeted marketing activity to ensure that we are contacting you with the most appropriate communication, which is relevant and timely and will ultimately provide an improved experience for you. In doing so, we may use profiling techniques or use third party insight companies to provide us with general information about you. Such information is compiled using publicly available data about you or information that you have already provided to us.

If you actively provide your consent to us along with your email address and/or mobile phone number, we may contact you for marketing purposes by email or text message. By subscribing to Social Convention emails or opting in to email communication from us, you grant us the right to use the email for both email marketing purposes and advertisement targeting.



You may opt-out of our marketing communications at any time by:



clicking the “unsubscribe” link prominently displayed in our marketing emails;
sending us an “opt-out” text message; or,
following any other instructions we provide you.

You can also change any of your contact preferences at any time (including telling us that you don’t want us to contact you for marketing purposes). We will not use your personal information for marketing purposes if you have indicated that you do not wish to be contacted by us for such purposes. However,we will retain your details on a suppression list to help ensure that we do not continue to contact you.



Recipients – Information and disclosure

Social Convention may disclose your personal information in the following circumstances:


- To trading subsidiaries, suppliers or service providers only to provide the products or services you’ve requested from our site(s) where, for example, we use a separate company to deliver goods to you.

- To third parties who provide a service to us and are data processors.This would include our trusted partners that work with us in connection with our artistic purposes, and other entities that sell Social Convention products or provide information and marketing (subject to your communication preferences and our internal policies and procedures). We require these third parties to comply strictly with our instructions and data protection laws and we will make sure that appropriate controls are in place.

- Where we are under a duty to disclose your personal information in order to comply with any legal obligation (for example to government bodies and law enforcement agencies), or in order to enforce or apply our rights (including in relation to our website or other applicable terms and conditions) or to protect Social Convention, for example in cases of suspected fraud or defamation.

Rest assured, we will never share, sell or swap your details with any third parties for the purposes of their own marketing or the monetising of your data.


We keep your personal information only for as long as required to operate the service in accordance with legal requirements and tax and accounting rules. Where your information is no longer required, we will ensure it is disposed of in a secure manner.

Under the General Data Protection Regulation you have a right to request a copy of the personal information we hold about you and to have any inaccuracies corrected. You also have the right to request us to erase your personal information, request us to restrict our processing of your personal information or to object to our processing of your personal information.

Should you wish to exercise these rights please provide as much information as possible about the nature of your contact with us to help us locate your records. We reserve the right to charge a fee of £10 for this process.

Where you have provided your consent for our use of your personal information, you always have a right to withdraw your consent at any time.

DIY Audience Research & Strategy

Date

SOCIAL CONVENTION

Other events of SOCIAL CONVENTION