vivenu Helps Ultrace Solidify Their Place as a Leader in Automotive Events

As one of the most prestigious automotive events in the world, Ultrace puts an uncompromised focus on quality and the attendee experience. Such a revered and dynamic event needed a flexible and powerful ticketing system that was more than capable of delivering a smooth onsale experience. vivenu was the perfect fit.

Gathering hundreds of carefully selected cars across 24 European countries, Ultrace welcomes influential industry figures and car enthusiasts alike from thousands of miles away. The annual gathering, going on over a decade of existence, highlights the best builds of the custom car industry and the most precious automotive gems in Europe. What truly sets this show apart is their strict selection process for cars joining the exhibition, as only the finest builds will have a chance to find the spot among a thousand carefully chosen projects. Ultrace is the only opportunity to admire personalized cars from all over Europe, enjoy drifting at its best, and feel the bond with the street culture.

Coming off of a highly successful 2023 event, Ultrace needed to ensure their excited fans were able to buy their in-demand tickets quickly and seamlessly. So they enlisted vivenu’s powerful event ticketing solution to provide a modern ticket shop and manage their high-demand onsale. And it was a huge success! Not only did all VIP tickets sell out within the first two hours, all weekend passes sold out within the first 24.

"Everything worked as smoothly as butter,” said Łukasz Dawczyk, the Sponsorship Coordinator at Ultrace. “For us, it was a record-breaking achievement, surpassing last year's results by more than 300%. It was madness, but everything was perfect — the support, communication, and help from [the vivenu team] were outstanding.”

Learn more about Ultrace and get your single day tickets to their 2024 event today: https://events.ultraceofficial.com/event/ultrace-2024-he09m3