Success story
FC Schalke 04
Legendary German Bundesliga football club, FC Schalke 04, was seeking a smart solution that would fit the variety of their use cases. With vivenu, they are now empowered to serve all types of high volume events without queuing systems.
“I think FC Schalke 04 and vivenu are very similar in our attitude towards digital products and the customer experience as the north star of product development. That’s why the collaboration works so well.”
Ashkan Maleki
Ex-Head of Digital and Innovation, FC Schalke 04
FC Schalke 04 at a glance
1M
yearly tickets sold
62,271
seats in the VELTINS Arena
65k
tickets sold under three minutes
180k
number of registered fans
FC Schalke 04 taps into new technology to enhance engagement
Challenge
FC Schalke 04 realized the urgent need to modernize and optimize its own digital platforms. As part of its comprehensive digitalization strategy, stemmed from its radical fan-focused approach, FC Schalke 04 had the ambitious goal to implement its own ticket shop using an integrated ecosystem of innovative, best-in-class solutions.
Solution
In vivenu, FC Schalke 04 found the ideal match. vivenu's versatile foundation revealed to be the best solution in the market to cater the club's unique needs. With the limitless opportunities provided by the vivenu platform, FC Schalke 04 can now swiftly accommodate its fans and tailor its offerings using the supplied granular-data.
Outcome
In collaboration with vivenu, FC Schalke 04 is now able to streamline workflows and implement best practices to deliver exceptional results. Today, FC Schalke 04 has reduced the complexity associated to third party integrations and is maximising its fans experience by reducing downtimes and showcasing the brand.
How vivenu helps FC Schalke 04 succeed
Customizable and interactive seatmaps
Create and manage interactive seatmaps and provide intuitive seat selections to your fans.
Optimized and intuitive check-out flow
Maximize conversion rates with vivenu's check-out flow and increase completion rates.
Real-time sales analytics and reporting
Gain real-time insights and optimize sales performance within vivenu platform.
Upselling and ticket bundles
Boost your average shopping cart value with upselling and ticket bundles.
