Success story
HAKRO Merlins Crailsheim
The HAKRO Merlins Crailsheim had big ambitions when they set out to build a cutting-edge digital fan experience. With vivenu, they are now well on their way to realizing their vision – and are discovering new possibilities along the way.
“We want to build the most user-friendly experience for our fans. With vivenu, we were able to do just that and make the ticketing easier for the backoffice in the process, too.”
Lukas Lienert
Managing Director, HAKRO Merlins Crailsheim
HAKRO Merlins Crailsheim at a glance
42K
visitors last season
3k
seats in the arena
6
seasons played in the BBL
1986
founding year
The HAKRO Merlins kickstarted their digitization efforts with vivenu
Challenge
The HAKRO Merlins Crailsheim were scouting the market for a new ticketing solution that would enable them to realize an ambitious goal: A unified Merlins Fan World that would make interactions with the brand seamless, allow them to get to know their fans even better, and be easy to manage for the club's ticketing staff.
Solution
vivenu's feature-rich platform provided the Merlins team exactly what they needed to transfer the club's vision of putting the fan into the center of all digital initiatives: From intuitive booking journeys to customized, data-driven communication, the Merlins are taking full advantage – and the ticketing staff appreciates the efficiency of making adjustments in just a few clicks.
Outcome
Having worked with vivenu for some time now, the Merlins have grasped that using vivenu is a "win-win" for both fans and the club. The fans have seen how much easier booking and managing their tickets has become – and the club's ticketing staff have discovered ways to better understand their fans and create bespoke offers to enhance their experience.
How vivenu helps the HAKRO Merlins Crailsheim succeed
Supercharged season tickets
Turn casual visitors into super-fans with smart season tickets and seamless ticket transfers.
Fully customizable branded ticket shop
Tailor every element of your ticket shop to reflect your brand identity.
Initutive, user-centric platform
Manage all ticketing operations in one central, open platform with robust user management.
Best-in-class native integrations
Leverage specialized third-party solutions for CRM, ERP, and more to unlock revenue.
