Success story
Stuttgarter Kickers
Active member participation has always been part of the Kickers' DNA. When the club was searching for a new ticketing solution, it aimed to find an innovative provider with a fresh approach to streamline the process of recruiting new members to their fanbase.
“As CEO, I see huge potential in digitalization: with vivenu, we can be more customer-friendly, save time, increase our ambitions, and communicate with fans in a self-determined way. ”
Matthias Becher
CEO, Stuttgarter Kickers
Stuttgarter Kickers at a glance
200%
higher advertising success
10%
new members in one week
5 hrs.
from the idea to the implementation
50%
fewer clicks to reach the online ticket shop
Stuttgarter Kickers gained 10% more members in just one week with vivenu
Challenge
The Stuttgarter Kickers' team had the ambition to modernize the club's online ticketing and ease the memberships application process, by making it more accessible. For this reason, the Kickers were seeking an intuitive and modern platform, that could enable the implementation of complex projects in just a few hours and without prior experience.
Solution
Kickers' Managing Director, Matthias Becher, wanted to process the membership applications online. He quickly found the right solution in vivenu, as the functionalities aiding the sale of additional items and free fields for information gathering, were exactly what he was looking for. These features enable the processing of membership applications via a separate checkout.
Outcome
The Stuttgarter Kickers experienced a remarkable 10% increase in new memberships after their very first use of vivenu's member advertising program. This result was over 200% more successful compared to previous promotions, and the Kickers now have the advantage of accessing new members' data in real-time on the vivenu platform.
How vivenu helps Stuttgarter Kickers succeed
Mobile ticket store with its own branding
Increase the conversion rate on all devices with brand-compliant ticket stores.
Digital season tickets, returning fans
Turn occasional visitors into returning fans with digital season tickets.
Intuitive Ticketing-Platform
Manage your ticketing on one platform with easy user management.
Industry-leading reporting capabilities
Get real-time insights and optimize your marketing campaigns with data.
