Dinner in the Sky: When Ticketing Becomes Part of the Experience

Picture this: you are sitting at a laid table, glass of wine in hand, cutlery in front of you. But the floor is roughly fifty meters below. That is Dinner in the Sky, an experience that fits no standard template. We spoke with the team about their unusual business model and the role ticketing plays when the dinner takes place approximately fifty meters in the air.

A Premium Brand Sells More Than a Ticket

Anyone booking a seat at Dinner in the Sky commits long before they ever see the floating table. By then, they already have a picture of the brand in their mind and that picture is not formed at the dinner itself. It is formed at the moment of purchase. That is why, when the team went looking for a new ticketing partner, three things were on top of the list.

"There were three things that mattered most to us," says the Dinner in the Sky team. "We wanted a flexible solution that works across our very different products, significantly better tracking to understand our guests' behavior more precisely, and a modern, well-designed shop that actually matches the Dinner in the Sky experience."

The last point is often underestimated and yet it may be the most honest of the three. When a third-party logo dominates the purchase moment, a premium brand is selling part of its impact short. The shop is not a technical detail. It is the first tangible contact with the promise that gets delivered fifty meters up. With vivenu, that first contact stays the brand's own.

First-Party Customer Data as the Foundation

Tracking and data access were the second reason and for Dinner in the Sky, the entire marketing operation depends on it.

"Without good customer data, it becomes much harder to promote our product in a targeted way. The better we understand our audience, the more precisely we can reach them. That is what every marketing campaign runs on. Customer data is the foundation of every action we take: it lets us tailor offers individually, re-engage returning guests, and build long-term relationships. For us, it is a central building block for sustainable growth and a better guest experience."

In practice, this often fails not for lack of intent but for lack of infrastructure. The data exists, it just lives in systems that do not talk to each other. With vivenu, booking history, menu choices, and returning guest profiles land in the same system from the start. The foundation for the next campaign is not the result of manual data work. It is a byproduct of every booking.

Custom Rules Need a System That Adapts

Dinner in the Sky operates by its own logic. A table for four can be booked by two guests, and the kitchen still knows precisely that only two menus are needed. City selection, menu choice, and allergy information are all connected, but each follows its own set of rules. A standard system rarely handles that well.

"It was critical that the ticketing provider could map our very specific processes flexibly," says the team. "City selection, menu choice, and allergy information follow different logics and need to be captured separately, while still working together precisely in the background. That is why we paid close attention to whether rules, queries, and workflows could be configured individually, rather than being forced into a rigid system."

The handling of menus and allergies shows exactly how well this works. Guests choose their menu at the point of booking, giving the kitchen early visibility to plan. Allergies come in the next step during personalization and can be updated by the guest right up until the event, no team involvement required. Two separate processes, cleanly separated, both handled without anyone having to step in. For guests, the journey stays simple. Internally, every process stays controlled.

Equally important to the team was having a dedicated point of contact, someone who understands their workflows and can make adjustments at short notice when needed.

Growing Across Multiple Cities Without Growing the Team

Dinner in the Sky tours across Germany. In 2026, the experience comes to Cologne, Hamburg, and Düsseldorf, each for only a few weeks at a time. Every additional city raises the same question: does the operational overhead scale at the same rate?

For Dinner in the Sky, the answer lies in the self-service rebooking feature.

"The new self-service function helps us enormously. Guests can handle rebookings themselves, easily and without any involvement from our side. That takes pressure off our support team and allows us to grow across multiple locations without having to scale our internal resources at the same pace. It frees up time and capacity to focus on improvements and continuously develop what we offer."

At this point, ticketing stops being an operational burden and becomes a lever for growth. Less time spent on booking issues means more time for what Dinner in the Sky is actually about: the experience.

What the Coming Season Should Bring

For the next season, the team has two clear goals.

"On the commercial side, we want to grow efficiently, manage bookings more effectively, and significantly reduce administrative work. For our guests, the experience comes first: smooth bookings, individual adjustments like allergy information, and an all-round perfect Dinner in the Sky experience. The technology creates the foundation that allows us to achieve both at the same time."

Achieving both at once, commercial efficiency and a better guest experience, only works when ticketing is not treated as a necessary service but as part of the product itself. That is exactly where Dinner in the Sky stands today. The brand stays front and center, the data belongs to the team, and the system grows with them, city by city.

Do you have an individual product and need an individual ticketing solution? Book a consultation here.