Pablo Center at the Confluence selects vivenu as official ticketing partner

EAU CLAIRE, Wis./ NEW YORK, November 4, 2026 – Pablo Center, a U.S. based premier performing arts venue, has partnered with vivenu to advance ticketing, deepen patron relationships, and take full control of its digital experience.

Pablo Center, which opened in 2018 at the Confluence of the Eau Claire and Chippewa Rivers, operates a 1,200-seat Broadway-style theater and a 400-seat flexible black box theater, the largest in the Midwest. The venue hosts touring productions, concerts, dance, literary events, and visual arts exhibitions and serves as a performance and teaching home for the University of Wisconsin-Eau Claire's Music and Theatre Arts program. As a nonprofit organization, every ticket, membership, and donation directly supports Pablo Center's mission to inspire, connect, and transform lives through the power of art.

This partnership gives Pablo Center complete control over how it connects with its audience — from a fully branded patron experience to the ability to tailor every touchpoint based on real-time insights — while unlocking new revenue opportunities through built-in analytics and marketing tools across two world-class theaters and a year-round program of performances, exhibitions, and education.

"Never have I seen my team as enthusiastic about a piece of technology as they have been in the last couple of weeks," said Monica Frederick, Executive Director of Pablo Center at the Confluence. “𝘞𝘦 𝘸𝘦𝘳𝘦 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘧𝘰𝘳 𝘢 𝘱𝘢𝘳𝘵𝘯𝘦𝘳 𝘵𝘩𝘢𝘵 𝘸𝘰𝘶𝘭𝘥 𝘭𝘦𝘵 𝘶𝘴 𝘥𝘰 𝘵𝘩𝘪𝘯𝘨𝘴 𝘰𝘶𝘳 𝘸𝘢𝘺: 𝘥𝘦𝘷𝘦𝘭𝘰𝘱 𝘰𝘶𝘳 𝘣𝘳𝘢𝘯𝘥, 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘸𝘩𝘰 𝘰𝘶𝘳 𝘱𝘢𝘵𝘳𝘰𝘯𝘴 𝘳𝘦𝘢𝘭𝘭𝘺 𝘢𝘳𝘦, 𝘢𝘯𝘥 𝘨𝘪𝘷𝘦 𝘰𝘶𝘳 𝘵𝘦𝘢𝘮 𝘵𝘰𝘰𝘭𝘴 𝘵𝘩𝘢𝘵 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘮𝘢𝘬𝘦 𝘵𝘩𝘦𝘪𝘳 𝘥𝘢𝘺–𝘵𝘰–𝘥𝘢𝘺 𝘦𝘢𝘴𝘪𝘦𝘳. 𝘷𝘪𝘷𝘦𝘯𝘶 𝘤𝘩𝘦𝘤𝘬𝘦𝘥 𝘦𝘷𝘦𝘳𝘺 𝘣𝘰𝘹 𝘢𝘯𝘥 𝘪𝘯𝘪𝘵𝘪𝘢𝘭 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘢𝘳𝘦 𝘦𝘹𝘵𝘳𝘦𝘮𝘦𝘭𝘺 𝘱𝘰𝘴𝘪𝘵𝘪𝘷𝘦. 𝘞𝘦 𝘢𝘳𝘦 𝘶𝘱 𝟰𝟮.𝟲% 𝘰𝘯 𝘰𝘶𝘳 𝘵𝘪𝘤𝘬𝘦𝘵 𝘴𝘢𝘭𝘦𝘴.”

Frederick added: "As a nonprofit performing arts center serving a community that deeply values access to the arts, we needed a platform that could handle the complexity of our programming while keeping the patron experience simple and on-brand. vivenu gives us the ability to connect our ticketing directly to our audience development and fundraising goals in ways that weren't possible before."

The implementation covers online and box office ticketing, subscriptions and flexible pass management, reserved seating with interactive seat maps, streamlined mobile ticket delivery, and patron data integration. Pablo Center's team will have full control over checkout design, pricing, and the ability to build custom purchase flows for members, subscribers, donors, and community partners, including the numerous nonprofit arts groups that perform at the venue as official Pablo Partners.

"Pablo Center represents exactly the kind of institution we built vivenu for: an organization where ticketing isn't just a transaction, it's the starting point for every patron relationship," said Simon Weber, Co-Founder of vivenu. "Performing arts venues sit on an extraordinary amount of audience intelligence. When that data flows freely and lives in a system the organization controls, it changes how they program, how they fundraise, and how they serve their community. We're proud to support Pablo Center in making that shift."

Ryan Eagleson, Director of Business Development, Strategic Sales at vivenu, added: "Working with Monica and the Pablo Center team has been fantastic and highly collaborative. We’re seeing real appetite across the performing arts sector for modern solutions that puts venues back in control. Pablo Center’s commitment to access, community, and artistic excellence makes them an ideal partner."

About Pablo Center at the Confluence

Located in the heart of downtown Eau Claire, Wisconsin, Pablo Center at the Confluence is a vibrant hub for arts, entertainment, and community connection. Featuring world-class performances, local and regional artists, visual arts exhibitions, and educational programming, Pablo Center brings people together through the power of the arts. With multiple performance spaces, galleries, and gathering areas, Pablo Center welcomes more than 100,000 visits annually and serves as a cultural destination for the Chippewa Valley and beyond.

About vivenu

vivenu is the fastest-growing white-label ticketing platform in the world, trusted by over 1,100 premier event, sports, and venue brands like Stanford University, Schalke 04, HYROX, Fondation Cartier, the GRAMMYs, and Bad Bunny's Guinness World Record-breaking Puerto Rico residency. Positioned at the forefront of the AI-first fan engagement era, vivenu is the tech-leading infrastructure modern organizations require to transform ticketing from a cost center into a high-performance revenue engine. With an API-first architecture, vivenu provides a fully open ecosystem that lets top organizers customize and build on the platform, ensuring direct integration and complete brand ownership. This holistic approach captures significantly more data points than legacy competitors, providing the deep marketing insights needed to drive EBITDA margins through hyper-personalized upsells, cross-sells, and sophisticated sponsor integrations. Now a profitable business operating globally with 200 people across six international offices, vivenu serves as the core of the modern fan engine, giving organizations the data sovereignty and technical flexibility to maximize lifetime value and deliver a premium fan experience.

For more information, please visit vivenu.com, or send a press inquiry to media@vivenu.com.