ratiopharm ulm goes live with vivenu: New ticket shop for a next-generation digital club experience

Düsseldorf / Ulm, 07.07.2026 — ratiopharm ulm is taking its ticketing in a new direction. The club has switched to vivenu's platform and goes live with a completely new ticket shop just in time for the new season. The move is part of a deliberate push to develop the club's digital infrastructure and raise the bar on fan experience.

The Bundesliga club from Ulm has been in Germany's top basketball division without interruption since 2006 and won its first German championship in 2023. For years, the club has taken a clear position on digital efforts: shape it actively, build your own solutions where possible, and set new standards. In vivenu, ratiopharm ulm found a partner that can back that ambition technically.

The relaunch goes beyond ticket sales. The e-commerce setup was rebuilt in parallel, and together the two form a modern ticket shop that gives fans a faster, simpler, and more personal buying experience. For the club, the new platform means operational flexibility: upsells, special offers, bundles, cross-selling, dynamic pricing, and custom inventory configurations can all be set up directly in the purchase flow, with no waiting on new features or releases.

Artificial intelligence was also a factor in the decision. ratiopharm ulm is actively exploring what AI can do for the club's day-to-day operations, and vivenu is a partner that not only understands that direction but has already built it into the platform.

"What sets ratiopharm ulm apart is their commitment to pushing forward, especially in the digital space. That is something we share at vivenu. We are very much looking forward to being part of that journey," said Maxim Kleimann, Director CEE at vivenu.

"As our sporting and organizational ambitions grow, so do our requirements for digital infrastructure. We needed a platform that fits into our existing systems while giving us the freedom to build and develop things on our own terms. With vivenu, we found exactly that partner. Together, we are laying the foundation to give our fans a modern, comfortable ticketing experience for the long term." — Andreas Oettel, CEO, ratiopharm ulm

About ratiopharm ulm

ratiopharm ulm stands for continuous sporting development, long-term youth work, and a distinct fan culture. With the BBL championship in 2023, eleven playoff appearances since joining the easyCredit BBL, and the OrangeCampus established as one of Europe's leading youth and performance centers in basketball, ratiopharm ulm has become a fixture in German elite sport. As a talent factory, the club combines top-level basketball with strong regional roots and a clear strategic vision. Together with committed partners, ratiopharm ulm continues to develop basketball in the Ulm/Neu-Ulm region and sets standards that go well beyond sport.

About vivenu

vivenu is the technology leader in global event ticketing, offering a flexible platform that adapts to the brands, distribution strategies, and business requirements of event organizers. Leading organizers benefit from full-service support and a white-label solution that combines customization, reliability, and connectivity, giving them full control over their ticketing and customer data as a core business advantage. With offices across Europe and North America, vivenu supports 1,000+ organizers in 50+ countries, including Schalke 04, Nürburgring, SYNTAINICS MBC, and HYROX.