Run it like a Business: how a college team built a modern revenue engine

Join David Moore, GM of Ticket Sales & Operations at Samford, for an open conversation on growing revenue and putting your data to work.

What you'll take away

• How Samford grew its group sales with targeted, trackable offers
• The clean data setup behind it: forced login, packages, segments, one customer record
• How a smaller program competes with bigger budgets on revenue
• Where college ticketing is heading, and what to do about it now

Who it's for

Athletic directors and revenue leaders, plus ticketing and operations teams at college programs.

The format

An open conversation, not a slide deck. A few short beats, and your questions woven in. About 45 minutes.

Speakers

• David Moore, GM Ticket Sales & Operations, Samford University. The practitioner who built it.
• Darby Roggow, Director of Collegiate Partnerships, vivenu
• Mike McCarney, Account Manager, vivenu

Can't make it live? Register anyway and we'll send you the recording.