Entitlements: Perks That Apply Themselves at Checkout

This article covers:

• Entitlements are vivenu's rule-based benefits engine. They apply discounts and fee waivers automatically at checkout, based on who the buyer is or what's in their cart. No promo code needed.
• You configure two things: conditions (who qualifies) and modifiers (what they get). The engine handles the rest.
• Entitlements power loyalty without a points system. Customer segments built on spend, attendance, or engagement trigger rewards automatically.
• Multiple entitlements can stack on the same cart, and they run alongside promo codes. Scope your conditions carefully to keep pricing predictable.
• The real value is what it removes: staff guesswork, missed perks, and friction between a buyer qualifying for something and actually getting it.

Most ticketing discounts depend on someone remembering to do something. Your box office staff have to recognize a member. Your marketing team has to send a code. Your buyer has to copy and paste it before they check out. Every one of those steps is a place where the perk gets missed and the relationship cools off a little.

Entitlements remove the steps. The system already knows who is buying, what's in their cart, and how they got there, so the benefit they qualify for appears automatically, fully applied, before they reach the payment screen.

What Entitlements actually do

Entitlements are vivenu's rule-based benefits engine. They evaluate your buyer's profile, their cart, and the sales channel they're checking out through, then apply the perk they qualify for: a discount, a fee waiver, or both.

There's no code to enter. There's no manual override at the register. You set the rule once in the dashboard, and every qualifying buyer gets the benefit from that point forward.

Entitlements versus promo codes, in one line: use a promo code when the buyer needs to type something in. Use an Entitlement when the benefit should apply on its own, because of who they are or what's already in their cart.

Set the rule once: conditions and modifiers

You configure Entitlements in Customers → Entitlements in your vivenu dashboard. It comes down to two decisions.

Conditions decide who qualifies:

• The customer belongs to a specific Customer Segment
• The customer holds an active Membership
• A specific product is already in the cart
• The sale happens through a particular sales channel
• The event carries a specific attribute

Combine conditions with AND/OR logic to scope a perk as narrow or as broad as your use case needs.

Modifiers decide what they get:

• A nominal discount, a fixed amount off, like $10 off a ticket
• A variable discount, a percentage off, with an optional maximum cap
• A fee waiver, which removes add-on service fees from the order

Once both sides are set, the Entitlement runs itself. Usage tracks automatically in Reports, so you see adoption and impact without pulling data by hand.

A loyalty program with no points to manage

vivenu doesn't run a traditional points-balance loyalty program. It doesn't need to. Loyalty status is earned through buyer behavior, tracked in Customer Segments, and rewarded automatically through Entitlements.

Build a segment around:

• Total spend. Buyers who've crossed a set amount across all events.
• Ticket volume. Buyers who've attended more than a set number of times.
• Specific attendance. Buyers who've shown up to particular events or ticket types.
• Geography. Local fans versus out-of-market buyers.
• Engagement. Buyers who've opened campaigns but haven't purchased yet.

Segments refresh automatically in the background, roughly every hour. Once the next refresh cycle runs, qualifying buyers are added automatically. Their next checkout then reflects the benefit, no action required from them.

The same mechanic drives upsells. Pair an Entitlement with a membership product, and adding a season membership to the cart can unlock a ticket discount in the same transaction. One purchase decision becomes two.

Beyond the online checkout

At the box office. Scoping an Entitlement to the POS sales channel is the recommended way to deliver automatic discounts at the box office. Your staff don't calculate anything. The discount evaluates against the customer profile on its own.

Behind a QR code. You can pair a Secret Shop (a dedicated, shareable shop link) with an Entitlement scoped to that sales channel recreates the experience. A buyer scans a code, lands on the shop, and the discount is already live. Nothing to type.

Across a stacked cart. Entitlements are built to stack. A buyer who qualifies for more than one sees all of them apply, and Entitlements work alongside promo codes layered on top.

What to know before you launch one

• The module activates separately. It isn't on by default in your vivenu account. It sits alongside other engage capabilities, like Email Campaigns, and Consents as an individually enabled module.
• Fee waivers clear add-on fees, not included ones. The fee waiver modifier removes service and add-on fees. It doesn't remove a price component already built into the ticket price itself.
• There's no native per-customer cap. If a perk should only apply once per buyer, manage that through Customer Segment rules, for example by excluding buyers from the segment after their first qualifying purchase.
• Scope conditions to stay predictable. Because discounts apply cart-wide and multiple entitlements can combine, design your conditions deliberately if you're running several at once, so the resulting discount does what you expect.

Why this is a revenue feature, not just a discount feature

It's easy to file Entitlements under ways to give money away. In practice, it's infrastructure for the relationships that drive long-term revenue.

• They remove staff dependency. No one at the box office has to remember who qualifies for what. The system checks every time.
• They keep perks current automatically. When a linked Customer Segment updates, a buyer crosses a spend threshold, a membership lapses, the Entitlement reflects that instantly. Nothing to reconfigure.
• They turn loyalty into a checkout moment, not a separate program. Your buyers don't enroll in anything or check a balance. The reward shows up exactly when it matters: at the moment they decide to buy.
• They’re measurable. Usage lives in Reports → Discounts, so you see which segments actually convert on their perks and adjust the rules behind them.

The organizers getting the most out of this aren't necessarily running the deepest discounts. They're the ones who've connected segment logic to checkout behavior tightly enough that the perk feels less like a coupon and more like being recognized.