vivenu partners with menta tech to power official fan-to-fan resale across the US and global markets

New York, August 24, 2026 – vivenu, the global ticketing technology platform trusted by more than 1,000 organizations in over 50 countries, today announced a partnership with menta tech, adding a fully managed resale option to its open ecosystem. Alongside vivenu's native resale and its wider distribution ecosystem, organizers can now also offer official fan-to-fan resale through menta tech. Both models give the organizer total control of the secondary market. Native resale keeps the whole operation in the organizer's hands. menta tech offers that same control, handling the details for the organizer, from the taxes on each resale to buyer and seller verification, so they reduce the complexity without giving up control.

vivenu's approach is to leave the decision of how to run resale with the organizer. Resale is one piece of a wider open ecosystem, where organizers connect the tools and partners they choose across the ticket lifecycle, from their CRM and marketing systems to distribution and resale, and build the stack that fits their business strategy, with vivenu at the core.

Whether they run resale natively on vivenu or through menta tech, it stays inside the same official ticketing environment where fans bought their tickets. Each organization keeps control over its brand, fan experience, pricing rules, eligibility, fees, and customer relationships, minimizing the risk of surge pricing or unwanted resale activity.

menta tech runs resale as a fully managed, white-glove service. It works with organizers on how resale should be set up, from pricing and eligibility to timing and event-level rules. It also takes on the operational side, from tax and reporting to buyer and seller verification, anti-money-laundering, and settlement. That covers resale from strategy through to settlement across markets.

"No organization should have to turn official resale into an operations project," said Keal Blache, VP of Partnerships at vivenu. "menta tech is a great partner for exactly that. They help organizers set resale up the right way and handle the strategic and operational side that follows, so it fits the brand and the business and stays their channel, their rules, and their data."

"Every resold ticket comes with tax and compliance requirements, and they change from one market to the next," said Iñaki Sánchez López, Co-Founder and CEO of menta tech. "We take care of that operational side at scale, but our role goes further. We help organizers set resale up in a way that fits their brand and their business, then run the operation behind it, so official resale adds value across the ticket lifecycle.”

The partnership combines vivenu's API-first ticketing with menta tech's resale infrastructure, so resale and primary ticketing run as one experience, without fragmenting the fan journey or the organization's data.

For the organizations on vivenu, resale becomes a channel they shape on their own terms: their brand, their rules, their data, their fans. Whether they run it natively, through menta tech, or across their other distribution partners, it stays a core part of the ticket lifecycle they already control.

About vivenu

vivenu is the leading global primary ticketing solution, empowering organizers and rights holders to transform their primary sales channel into a strategic business asset. Designed for high performance and full customization, vivenu's platform powers the world's most premier event brands. This includes the Grammy Awards, the Golden Globes, and global sports organizations such as HYROX and Stanford Athletics. With a footprint spanning 50+ countries, vivenu specializes in flexibility across all ticketing aspects from ticket design to distribution and premium experiences. vivenu provides services for 1000+ clients and the digital tools for the future of live entertainment. Now white-label, API-first, and natively AI, vivenu serves as the only platform for the AI-first fan engagement era. By prioritizing control and ownership of first-party data, vivenu ensures that rights holders and event organizers streamline their operations, gain full control of their ticketing, and drive top- and bottom-line results, as well as enterprise value.

About menta tech

menta tech provides enterprise-grade, white-label, platform-native resale infrastructure for primary ticketing platforms.

Its technology handles rule enforcement, identity and compliance, payments and payouts, ticket updates, and end-to-end resale operations, allowing ticketing platforms and their customers to offer official fan-to-fan resale under their own brand, UX, rules, and commercial model.

menta tech powers official resale across Latin America, North America, and Europe, with operational hubs in Argentina, Italy, and the United Kingdom.