Success Story - Dreamlight Labs
From Passion Project to 300,000+ Tickets Across Europe
How Dreamlight Labs and vivenu work together
Dreamlight Labs by the Numbers
Dreamlight Labs ran its first show in 2024. Today, it's one of the fastest-growing event businesses in Germany.
300K +
tickets sold since launch
1000+
events and concerts
65
cities across 6 European countries
4x
more campaign data since switching to vivenu
Outgrowing the First Setup
Dreamlight Labs drives nearly all of its growth through online marketing, and it spends heavily on it every month. Its first ticketing setup couldn't keep up, not even in year one. Checkout showed a different brand instead of Dreamlight's own. Tracking delivered too little data to run campaigns with any precision. The team needed a provider that could do both: put its own brand front and center, and stay flexible enough to plug in its own tech stack.
The Brand Is the Stage
At Dreamlight Labs, every detail is part of the production. When you put that much heart into your branding, you don't want to hand checkout control to someone else.
The entire journey stays on-brand
Social ad, shop, checkout, ticket: every step runs in Dreamlight's own design, on its own domain. vivenu sits underneath as a white-label solution and stays invisible to the fan. Buy from Dreamlight, and you never leave its world.
The Fan Relationship Stays In-House
Every buyer becomes a direct Dreamlight contact, not an anonymous customer of some middleman. Across 600-plus events, that pays off directly: the next show in the same city goes straight to everyone who's already been.
“We put enormous amounts into online marketing every month. I want every euro of that promoting my own brand, not my ticketing provider's.”
Valentin Huwer, Managing Director Dreamlight Labs
Data Ownership as Strategy
A campaign is only as good as the data behind it. For a business that grows almost entirely through online marketing, owning that data was the second big reason to switch.
Custom tracking, plugged in directly
For its online marketing, the team built its own tracking and connected it to vivenu. Customer data like names and email addresses, plus tracking signals from ad campaigns: once a fan opts in, all of it flows straight into Dreamlight's own systems and into campaign management on Meta. No detour, no outside agenda.
"Everything vivenu captures is our data. All of it comes back to us." -Valentin HuwerNearly 4x the usable data
Since switching, the team's usable data has nearly quadrupled. That's changing how they spend: campaigns that provably sell get more budget, campaigns that just generate clicks get cut. Every purchase can be traced back to the ad that drove it.
