Marketing at vivenu
Get our name out there
In the Marketing team at vivenu, your work is the cornerstone for building a global business, ensuring that we are continuously fostering trust with all our customers. You are responsible for defining and promoting the vivenu brand, product innovations and core values across online, print and broadcast media as well as events to our diverse customer groups. By constantly measuring the success of our initiatives, you ensure that we continuously improve and refine our messaging.
Transforming our customers’ ticketing operations starts with the awareness of what’s possible. Our marketing team makes sure we get on the radar.
Fix a broken industry
As part of the marketing team, you are communicating the unique value vivenu brings to its customers and key stakeholders in the event industry, one of the most vibrant and exciting industries in the world. The technology organizers use is still stuck in the early 2000s. From our conversations with thousands of organizers, we know just how unhappy they are with their current solutions. With vivenu, we are building the first serious challenger to incumbent solutions in decades, based on the principles of empowerment, independence, and openness – and a best-in-class technology stack that enables organizers around the world to do more, faster, build their own solutions on top of the vivenu API, and achieve true autonomy.
Your impact is straightforward: You will revolutionize ticketing worldwide.
Our Marketing DNA
Get it done
Marketing requires uniting creativity with numbers-driven optimization. Across approaches, we make sure that we do everything to get the vivenu brand and message out there, beating tight deadlines and ambitious growth targets. This way, we keep building our customers' sustained trust in us and our product – and acquire new leads.
The approaches we use to address new segments and customer profiles are constantly evolving. The same messages and campaigns that have worked a month ago might be outdated today, and we are always looking for new and exciting ways to reach the people who would benefit most from our solution. This requires us to always be on the hunt.
Before customers meet our Sales team, they have had between five and 50 touchpoints with us. These touchpoints are essential for building the trust they need to make the change – after all, ticketing is at the heart of their operations. Therefore, in order for vivenu to grow as a business, the ability of Marketing to further build the trust in our brand is paramount.
Deliver the 100x
We equip our customers with everything they need to make an informed decision about going with vivenu and support our sales teams to get the right message about vivenu in the hands of the right people. In a competitive market, it is crucial that every deliverable, campaign and presentation we put out into the world sets a new standard.
What does a typical day look like?
Head of Marketing DACH