Success Story

The Challenge

For years, ticket pricing across industries, including college athletics, has been constrained by outdated systems that couldn’t keep pace with real-time demand. Pricing adjustments were blunt, manual, and often left revenue on the table.

For Stanford Athletics, this meant relying on broad blocks of seats grouped into Price Scales or Price Levels, where dozens or even hundreds of seats shared the same static price. Updates weren’t fully automatic, which required constant oversight. On top of that, Stanford Athletics lacked granular control over distribution, with little ability to manage how inventory flowed between primary and secondary markets

This created two major gaps:

• Revenue left on the table because pricing couldn’t reflect true market demand down to the row;
• Limited control over distribution, making it harder to manage inventory strategy across all marketplaces.

The Solution

To solve these challenges, Stanford Athletics’ primary ticketing provider, vivenu, partnered with WMT Digital to bring the best of both worlds: a modern, flexible ticketing system combined with an AI-driven pricing and distribution engine that gives organizations complete control of ticket value.

This integration delivered:

• Dynamic micro-pricing down to the row level, ensuring every seat reflected real-time demand;
• Automated, intelligent adjustments, eliminating the inefficiencies of manual price updates;
• Granular control over distribution, allowing Stanford to manage how much inventory was sold on primary vs. secondary markets;
• Near real-time data via vivenu APIs, powering faster, smarter pricing decisions.